Our Team | Non-Profit Social Enterprise in Singapore | Etch Empathy

A Peek Behind the Scenes

At Etch Empathy, our vision is for “A World Without Poverty”.

Meet the team that aims to make this a reality.


Aaron Yeoh

Director & Co-founder of Etch Empathy

Believes in a world without poverty, founding member of Etch Empathy.

Graduated from RMIT University with a Bachelor’s Degree in Communication Engineering.

Also a certified EQ Practitioner, EQ Advanced Trainer and WSQ in Implementing Design Thinking.

Pin Qi profile

Lee Pin Qi

Director & Co-founder of Etch Empathy

Graduated from NUS with a Bachelor of Engineering 2nd Upper Honours, Mechanical Engineering.

An experienced facilitator that is certified as an EQ Practitioner and in WSQ Implementing Design Thinking as well as SPOT Process Facilitation.

Joe Mitchell

Joe Mitchell

Board Advisor, Organisation Development

Born in London England, Joe is a strategist and hands on driver in delivering operational excellence, through the management of business projects, process improvement and organizational change.

With extensive International and Asia Pacific experience, Joe has a proven track record of defining and deploying best practices in operational excellence, for organizations such as British Airways, T- Mobile, Tesco Retail and RS Components.

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Sanjay Chaudhari

Board Advisor, Marketing & Communications

Graduated from Clark University with an MBA in Marketing.

Currently the Senior Vice President, Regional Client Service Director – APAC Grooming at Grey Group.

He is a ‘Change Agent’ that brings significant difference to the quality of the creative work, the client relationship and the capabilities of his team.

He has had extensive international, regional and local experiences. Working with multiple Fortune 500 companies within complex matrix structure and with multiple stakeholders.

He specializes in developing brands in emerging markets as well as business and communication strategies.

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Zoe Burkitt

Social Media Executive

Graduating from the University of Oxford with a BA (Hons) Oxon – Pure and Applied Biology, she published an article on climate change on the NZ Climate Change Centre website.

Stakeholder engagement and communication has been an important part of many of her roles. Thus, she is highly skilled at report and presentation writing.

Enjoys the challenge of providing interesting, innovative and well-presented technical material for all audiences.


Clarissa Phua

Business Development Executive

Currently a student in NUS pursuing a Degree in Business Administration, majoring in Finance.

As an Applicant & Incoming Associate Consultant, she mapped the landscape of early childhood intervention in Singapore and formulated an implementation strategy.

During her days as a Vice-Chairman in Siglap South Youth Executive Committee, she organized a community’s signature outreach campaign where over 1.8 million can tabs were collected to make prosthetic limbs. Winning the People’s Association Youth Movement (PAYM) Special Award in 2013.


Joshua Tseng

Marketing & Communications Executive, Co-host of Channel Empathy Podcast

Graduated from Temasek Polytechnic with a Diploma in Marketing. Currently enrolled in SMU, School of Information Systems.
He is an adaptable marketing copywriter that has ongoing work experience. Trained to write for multiple brand personalities, practiced in SEO keyword research.

Relevant marketing experience includes being a Marketing Communications staff at Grand Hyatt Singapore, Website Copywriter & SEO Advisor at Life Affinity LLP and Digital Marketing & Website Copywriting staff at ETVDfest.com.