Our Team | Non-Profit Social Enterprise in Singapore | Etch Empathy

A Peek Behind the Scenes

At Etch Empathy, our vision is for “A World Without Poverty”.

Meet the team that aims to make this a reality.

Aaron Yeoh & Lim Li Fen

Directors of Etch Empathy

Graduated from RMIT University with a Bachelor’s Degree in Communication Engineering. Certified 6 Seconds EQ Practitioner, EQ Advanced Trainer and WSQ in Implementing Design Thinking

Aaron believes in tri-sector partnerships for the advancement of the social sector. Beside Etch Empathy, he also set-up Fortitude Culina, a social enterprise that provides culinary and baking skills for the visually impaired. Aaron is also the board chairman of Cycling Without Age Singapore, a charity that provides accessibility for seniors to remain an active part of the society.

Joe Mitchell

Joe Mitchell

Board Advisor, Organisation Development

Born in London England, Joe is a strategist and hands on driver in delivering operational excellence, through the management of business projects, process improvement and organizational change.

With extensive International and Asia Pacific experience, Joe has a proven track record of defining and deploying best practices in operational excellence, for organizations such as British Airways, T- Mobile, Tesco Retail and RS Components.



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Sanjay Chaudhari

Board Advisor, Marketing & Communications

Graduated from Clark University with an MBA in Marketing.

Currently the Senior Vice President, Regional Client Service Director – APAC Grooming at Grey Group.

He is a ‘Change Agent’ that brings significant difference to the quality of the creative work, the client relationship and the capabilities of his team.

He has had extensive international, regional and local experiences. Working with multiple Fortune 500 companies within complex matrix structure and with multiple stakeholders.

He specializes in developing brands in emerging markets as well as business and communication strategies.

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Lawrence Wee

Board Advisor, Corporate Relations

Previously the Regional CEO of Fujitsu Asia, he has extensive management and business development experiences and wide corporate contacts.